Tuesday, 12 April 2016

IndiPR - Marketing made easier

It is the presentation which lifts the card trick from the level of the commonplace puzzle to the status of an unforgettable and inexplicable mystery – Jean Hugard

When a business or a product is launched, it is expected to reach the largest number of audience possible. It must be the talk of the town. A great combination of brain, hard work and money is invested and it’s time to be repaid. The whole life-cycle depends on the fact that who is selling it.

The person who is handling your marketing is the most important factor. A genius turns a simple idea into the catchy dialogue. A creative person can boost it up with sometime crazy ideas. Close-up rose to fame with the catchy song in its advertisement which definitely would have looked weird on pen and paper - link. We all have laughed at the hilarious ads made by Fevicol - link. The surf excel ads with cute kids sending a beautiful message have always won our heart- link.

Another important factor to keep in mind is the usability of the resource. Anyone who is familiar with social media knows that advertising on Facebook will give tons of more reach than on Orkut, especially in India. A hoarding on the busy streets cost much more than a narrow lane. Cricketer’s dresses are loaded with their sponsors logos because everyone is going to see it. The art of marketing is to find out the perfect place to position your business.

If one can get a celebrity to say few good words about it then it is the cherry on top of the cake. Every follower of the celebrity is now aware of the existence of your product and has already developed a positive feedback even before finding the details.

Yes, all this costs money, probably bigger than your bank account. If you need to cut short on money then find the new budding talents. That would be a very tedious job, right. Posing an application and then conducting interviews because you will be paying that person for reviews. Reading articles about your product, and then choosing very few of them, for only few actually understood your requirements. What if there was an easy solution to this? Guess what, there is. You are reading this on a blog and what better than to get a blogger to write reviews about your product. They have a well-established blog with dedicated readers. They are the creative bunch and also have their own fan-following. The problem only remains is how to find out these bloggers. Even if we do know one, he/she may be a food blogger and I need a travel or a photography one. The solution to all this is discovered when you come across the largest group of bloggers in India. IndiBlogger found in 2007 is currently the largest blogging community of Indian bloggers.The blog ranges from cooking to tech savvy geeks. They have a good database and recently launched IndiPR.com.

Lets first talk about IndiPR and what it is about. IndiPR.com was built to make it extremely simple for a business to get their Press Releases published by top bloggers. All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles. In short, you upload you requirements and the team will take care to get it fulfilled by some of the top bloggers. The bloggers are chosen on the basis of their IndiPR profile. The business can rate the article on a scale of 1-5 based on quality and relevance.

Businesses of various sizes, including start-ups, can now have their Press Releases published by relevant influencers in less than 72 hours. Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.” Some of the big brands using it are Asus, Oyo rooms, Lenovo, Zee TV, cleartrip, Dell, Tata Motors, Dove, Microsoft, Sony, AirBnb, Shoppers Stop, TOI, etc. IndiPR.com assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much needed conversations around the product, driven by internet users on influencer platforms like blogs.
The best part is that they are currently offering a free trial with 5 blog posts.
Contact Information:
Anoop Johnson

Phone - +91-9900-001655 or 0124-4891498